Michael Hummel

Michael Hummel is the Managing Partner of Munera Capital, a lower middle market M&A advisory firm he founded in 2024 after building and selling Establish, a PR agency that reached the Inc. 5000 list. He runs the firm's sell-side engagements, structures the buyer process for owners exiting $1M to $30M businesses, and sits on the review of every buy-side transaction the firm advises on.

His work covers valuation, buyer outreach to private equity platforms and strategics, offer negotiation, and the diligence period from letter of intent to closing. The guidance on these pages comes from that work: what buyers actually ask for, what lenders actually approve, what kills deals at the LOI stage, and what owners actually take home after tax and structure.

Michael writes the seller-side pages in the Learn section and checks each one against the facts database before publication. He is based in San Juan, Puerto Rico, and works with buyers and sellers across all 50 states.