For sellers
Exit on your terms.
Connect directly with qualified, funded buyers. Skip the public listing. Keep it confidential. Close faster.
The traditional model
Why most owners dread selling
Broker commission
Plus retainers, marketing fees, and monthly minimums. On a $3M sale that is $240K to $360K before you negotiate a single term.
Time on market
Public listings. Tire kickers. NDAs that go nowhere. Meanwhile employees and customers start asking questions.
Deals that fall through
Buyers who cannot get financed. Surprises in diligence. Cold feet at the closing table. Months wasted.
Spent on preparation
Most brokers list and wait. How your financials are presented directly changes what a buyer will pay.
The Munera approach
A better way to exit
We built Munera to fix these problems. Serious, pre-qualified buyers without the listing process.
Exit planning
Timing matters. We help you prepare financials, operations, and documentation. Small adjustments that raise enterprise value and fit your timeline.
Pre-qualified buyers
Every buyer we introduce has verified capital, financing pre-approval, and relevant operating experience. Nobody wastes your time.
Complete confidentiality
No public listing. No BizBuySell. Your business is shared only with vetted buyers under NDA. Employees, customers, and competitors never know.
A faster timeline
Our buyers are actively searching and ready to move. Serious conversations in weeks, not months of waiting for interest.
Our approach
The Munera method
A four-stage process built to maximize your outcome at every step, from preparation to close.
- 01
Prepare
Before you go to market we assess the business through a buyer's lens, find the gaps in financials, documentation, and operations, and help you close them.
- ◈Financial normalization and add-back analysis
- ◈Documentation and records review
- ◈Owner-dependency reduction plan
- 02
Price
A realistic valuation grounded in what buyers are paying right now, not what a broker promises to list you at. Comparable transactions, industry multiples, and your cash flow profile.
- ◈Comparable transaction analysis
- ◈EBITDA normalization and multiple benchmarking
- ◈Deal structure modeling: cash, seller note, earnout
- 03
Match
You never appear on a listing site. We introduce your business under NDA to buyers we have already vetted for capital, experience, and intent.
- ◈Confidential NDA-first introductions
- ◈Buyers pre-qualified for capital and fit
- ◈Off-market only
- 04
Close
We stay in the deal from LOI through closing. Negotiation, attorneys, accountants, diligence, and lender timelines, managed so the transaction stays on track.
- ◈LOI negotiation and term structuring
- ◈Due diligence coordination
- ◈Closing support through the final wire
How it works
Two paths to your exit
Match with existing buyers
If your business fits the criteria of one of our active buyer clients, we introduce you directly. The buyer pays our fee. You pay nothing.
- ◈Direct introduction to qualified buyers
- ◈No fee to you if matched
- ◈Fastest path to close
Confidential buyer search
If you are not an immediate fit for a current buyer, we run a targeted, confidential search to find the right acquirer for your specific business.
- ◈Proactive outreach to PE, strategics, and funded individuals
- ◈Success fee only, no retainer
- ◈Built around your ideal outcome
Ideal fit
Is this right for you?
$1M to $30M transaction value
Our buyer network is calibrated for lower middle market acquisitions.
Profitable with clean financials
Documented performance. Consistent cash flow. Books that survive diligence.
Established operations
Five or more years in business, with a team that runs beyond the owner.
Ready within 12 to 24 months
We will help you time it right. Earlier is better for preparation.
By industry
What buyers are paying for businesses like yours
Valuation ranges, active buyer types, and what moves the multiple, published for each industry we work in.
Frequently asked questions
What does it cost to sell with Munera?+
If your business matches one of our active buyer clients, the buyer pays our fee and you pay nothing. If we run a confidential buyer search for you, we work on a success fee paid at closing, with no retainer. Terms are explained in full before you sign anything.
Will my employees or competitors find out?+
No. We do not list your business publicly. It is shared only with buyers who have signed an NDA and been vetted for capital and fit, and we use a blind profile until a buyer has qualified.
How long does it take to sell?+
A matched introduction can produce an offer within weeks. A full confidential search typically runs three to six months from the decision to a signed LOI (four to eight weeks of preparation, then two to four months of marketing) and 60 to 90 days from LOI to close, depending on financing and diligence.
What is my business worth?+
It depends on your industry, cash flow, and how dependent the business is on you. Most owner-operated businesses in our range sell for 2x to 5x SDE, and larger companies trade on an EBITDA multiple. We will give you a range for free, and you can read our published multiples by industry in the Learn section.
What if I already have an offer?+
Do not sign yet. One offer is a data point, not a market. We can tell you quickly whether the number and structure are fair and whether other buyers would compete for the business.
Do I have to sell real estate with the business?+
No. We value the operating business and the real estate separately. Many owners keep the property and lease it to the buyer for ongoing income.
Get started
Tell us about your business
15-minute call. Confidential. No obligation. Skip the $5K to $15K broker valuation. We will give you a realistic range based on current market comps and what buyers are actually paying.