What does it take to buy a roofing business, and where do buyers get burned?
A roofing business is worth buying when its earnings come from repeat work you can verify. It burns buyers when those earnings came from one hail season. Roof replacement is a need, not a want. The work is local, and the trade is SBA eligible. That lets an individual buyer finance an owner-operated roofer with 10% equity. The problems are specific to this trade, and you can find each one before you sign an LOI.
- Storm and insurance-claim revenue. Revenue tied to carrier-paid claims rises after a storm and falls when the weather is quiet. A business with storm or insurance work above 60% of its last three years is capped at 3x to 4.5x EBITDA.
- The owner sells and estimates. If the seller is the main salesperson and estimator, the customer relationships may leave with them. That risk costs 1.0x to 2.0x of multiple.
- Warranty tail. Labor warranties on past roofs can become your problem. Uncapped exposure, or no record of past claims, costs 0.5x to 1.0x.
- One customer. A single general contractor or property manager above 20% of revenue costs 0.5x to 1.0x.
- The license. In states that license roofers, the license belongs to a qualifying individual. It does not pass to you in an asset sale.
Know who you are bidding against. SBA-financed individuals and search funds fit companies with $300K to $1.5M of SDE. Local and regional roofing groups buy add-ons in their own markets. Regional groups with $2M to $15M of EBITDA buy smaller roofers to add branches. Private-equity platforms buy at the top of the market. Examples include Tecta America (Altas Partners and Leonard Green, 35 acquisitions in a decade and six in 2025), Vertex Service Partners (Alpine Investors), Infinity Home Services, Omnia Exterior Solutions, and Ridgeline Roofing & Restoration, which targets $3M to $7.5M of EBITDA. FirstService, through Roofing Corp of America, buys as a public strategic. A target with $450,000 of SDE sits below the size where Tecta America or Ridgeline bid, so your competition there is other SBA buyers, search funds, and local roofers.
Is owning a roofing company profitable, and what does a roofing business owner make?
A roofing company is profitable when its earnings repeat without the owner going out to sell every job. What the owner makes is the company's seller discretionary earnings (SDE): net profit, plus one owner's full pay, plus documented add-backs. That figure is the owner's take before any acquisition debt. It is also the number a seller will ask you to pay a multiple of.
No published sold-deal benchmark gives a standard owner income for roofing. Ad Astra Equity describes owner-operator targets as $1M to $10M of revenue and $300K to $1.5M of SDE. Those are ranges buyers look for, not statistics from closed deals. Use them to judge size, not to set a price.
After you buy, what you take home is SDE minus loan payments minus the cost of replacing trucks and equipment. The lender looks at it another way. It starts with EBITDA, which is SDE minus a market salary for a manager who could replace you, and tests that against debt service. A company whose SDE depends on the seller's estimating will show less EBITDA once you hire an estimator. Price that in.
The work mix decides how good the profit is. Commercial maintenance above 40% of revenue adds 1.5x to 3.0x to the multiple. Project managers who can run jobs without the owner add 1.0x to 2.0x. More than twelve months of booked commercial work makes earnings visible before you close. Before you treat any SDE figure as real, ask for three years of revenue split into commercial maintenance, retail reroof, insurance claims, and new construction.
How much does it cost to buy a roofing company?
A small owner-operated roofer costs about 1.88x to 2.73x SDE. That is Peak Business Valuation's average SDE multiple range for roofing companies. Take the example target on this page: $1,800,000 of revenue and $450,000 of SDE.
- Low end: $450,000 SDE times 1.88 = $846,000
- High end: $450,000 SDE times 2.73 = $1,228,500
That range has no published median. The financing section below uses the high end, so the structure still works if you pay full price.
Larger roofers are priced on EBITDA, not SDE. The table below uses Ad Astra Equity's roofing data by business profile. Apply these multiples only to EBITDA, meaning SDE after a market salary for a replacement manager. Never apply them to the SDE figures above.
| Profile | Basis | Multiple |
|---|---|---|
| Bottom quartile: single truck, no commercial maintenance | EBITDA | 3.75x |
| Storm-chaser residential, storm or insurance revenue above 60% of three years | EBITDA | 3x to 4.5x |
| Median: $500K to $1.5M EBITDA, residential reroof, single market | EBITDA | 5.25x |
| Top quartile: $2M+ EBITDA, mixed residential and commercial, multi-market | EBITDA | 7x |
| Commercial-maintenance platform: $2M+ EBITDA, 40%+ of revenue under long-term MSAs | EBITDA | 8x to 11x |
Axial cites an observed EBITDA range of 4.3x to 7.0x. Within any row, specific traits move the multiple. A footprint of three or more branches adds 0.5x to 1.5x. Named-carrier insurance programs add 0.5x to 1.0x. A low EMR and a clean OSHA history add 0.25x to 0.5x. Concentration in one state or one storm region takes off 0.5x to 1.0x.
Capital items found in diligence come off the price, not off earnings. If the trucks, trailers, or lifts need replacing, you agree on the multiple of SDE first. Then you subtract the cost of the replacement from the purchase price. Only recurring operating costs change SDE. To test a seller's asking price against these ranges, start with the roofing company valuation page, then run the result through the acquisition calculator before you send an LOI.
How do you finance a roofing company acquisition with an SBA 7(a) loan?
You finance a roofing company acquisition with an SBA 7(a) loan of up to $5,000,000. The SBA rules that apply are in SOP 50 10 8.1, which took effect on October 1, 2026. Buying a whole company is a complete change of ownership. That requires equity of 10% of total project cost. Up to half of that 10% can be a seller note on full standby, so 5% buyer cash plus a 5% standby note is a common structure.
Worked example: $450,000 SDE at 2.73x
- Purchase price: $450,000 times 2.73 = $1,228,500.
- Required equity: 10% of $1,228,500 = $122,850.
- Standby seller note: 5% of $1,228,500 = $61,425. The seller receives no principal or interest for the full term of the SBA loan, documented on SBA Form 155. Interest may accrue and is paid after the SBA loan is repaid.
- Your cash: 5% of $1,228,500 = $61,425. That is the half of the injection that must come from unlimited sources, such as your own unborrowed cash.
- SBA loan: $1,228,500 minus $61,425 minus $61,425 = $1,105,650.
- Guaranteed portion: loans above $150,000 carry a 75% guarantee, so 75% of $1,105,650 is about $829,238.
- Upfront guarantee fee for FY 2027: 3.5% of the guaranteed portion up to $1,000,000. That makes 3.5% of $829,238 = about $29,023. The lender may pass it to you.
This example treats the purchase price as the total project cost. In a real deal, closing costs, working capital, and the guarantee fee are also project costs. That means the 10% is measured on a larger number. Fees you pay for advisory services or education do not count toward your equity injection.
What the lender actually checks
- Coverage. The SBA requires at least 1.25x debt service coverage for buying a business. Coverage is EBITDA divided by all debt service after the deal, measured on the last fiscal year or a two-year average. Projections cannot be used to meet it. The standby note is left out of debt service. If the last fiscal year was a hail year, the lender normalizes that spike before it sizes the loan.
- Valuation. At any price above $350,000, the lender must order an independent valuation from a Qualified Source (ASA, CBA, ABV, CVA, or BCA). It cannot use a valuation prepared for you or for the seller. Total acquisition debt cannot exceed that valuation. Suppose the appraiser lands at the low end of the range, $450,000 times 1.88, or $846,000. Then the $1,105,650 loan is over the cap by $1,105,650 minus $846,000, or $259,650. That gap must be filled with more of your cash or more debt on full standby.
- Rate and term. On loans above $350,000, the variable rate can be at most prime plus 3.0%. That is 10% at the current 7.00% prime. The fixed-rate cap above $250,000 is 12%. The business part of the loan amortizes over no more than 10 years.
- Collateral and guarantee. Anyone owning 20% or more personally guarantees the loan. A roofer's trucks and equipment rarely cover the full loan. When they fall short, the lender takes a lien on the equity in your personal real estate. Equity below 25% of the property's fair market value does not have to be taken.
- Proof of funds. Your cash must show in bank statements for at least 30 days. A gift letter alone does not satisfy the lender.
Equipment such as a fleet replacement or a new lift can be financed on its own. SBA equipment maturity runs 10 years or less unless the equipment's useful life is longer. A Quality of Earnings report is required only when the business purchase price is $3,000,000 or more. Before you put a price in an LOI, enter the target's lender-adjusted EBITDA, not the seller's SDE, into the SBA loan calculator.
How do you verify a roofing company's cash flow in diligence?
You verify a roofer's cash flow by matching bank deposits to job records, and by splitting three years of revenue by where each job came from. Tax returns show you the total. Job files show you whether the total will repeat.
Storm and insurance-claim concentration
Pull every job for 36 months and tag it as insurance claim, retail reroof, commercial maintenance, or new construction. Then line up insurance revenue month by month against the hail and wind events in the service area. A spike that follows one storm is cyclical, not structural. Ad Astra flags storm-year EBITDA spikes as the add-back buyers and lenders contest hardest. In businesses with more than 60% storm or insurance revenue, earnouts of 15% to 25% of price are common. If you plan to use an SBA loan, ask your lender early how it will treat any contingent payment. Also confirm that claim payments from carriers were deposited to the business account and not split with a canvassing partner off the books.
Warranty liabilities
Ask for a register of every labor warranty issued, its term, and every claim and callback. Also ask for any open water-intrusion or workmanship claims. A seller who cannot document warranty claims is handing you an uncapped liability, and buyers answer that with an escrow or holdback. Check the manufacturer certifications too. Confirm directly with each manufacturer whether the certification, and any system warranties registered under it, survive a change of ownership.
Owner dependence and customers
- List who sold and estimated each job last year. If the seller's name is on every estimate, plan for a long transition or a lower price.
- Rank customers by revenue. Flag any general contractor or property manager above 20%, and read their contracts for termination rights.
- For commercial work, review the backlog, the maintenance agreements, and how much of revenue sits under MSAs.
- Pull the EMR, the OSHA logs, and the workers' comp loss runs. Your insurer will price your coverage on them after close.
Review owner-pay normalization and personal expenses line by line, and only accept add-backs with documents behind them. Have your accountant tie three years of deposits to reported revenue before the lender's Qualified Source valuation is ordered.
Which deal terms protect you when you buy a roofing company?
The terms that protect you cover the license, the warranty tail, the seller's transition, the yard lease, and the non-compete. Each one has to be written into the purchase agreement.
State roofing license rules
Licensing depends on the state. According to contractorlicenserequirements.com, 17 of 51 jurisdictions require a statewide roofing license, 3 require state registration, 13 depend on the scope of work, and 18 have no statewide license, though local rules may apply. Florida requires a Certified Roofing Contractor (CCC) license. California licenses roofers under the CSLB C-39 classification. Texas, New York, Ohio, Pennsylvania, Georgia, and Colorado have no statewide roofing license, so check the city and county where the jobs are. Where a license is required, it is tied to a qualifying individual and does not transfer in an asset sale. You need your own qualifier on day one. The alternative is a signed agreement keeping the seller as qualifier until you or a hired manager is licensed.
Warranties
In a stock purchase, warranty obligations stay with the company you bought. In an asset purchase, the agreement decides which warranties you take on. Price the ones you assume. Make the seller indemnify you for claims on work done before closing, and back that promise with an escrow or holdback sized from the claims history.
Transition, non-compete, and people
- Transition. Put the seller's estimating and customer handoff duties in writing, with a defined period and specific tasks, not just open availability.
- Non-compete. Cover roofing in the service area, plus soliciting the company's customers and crews.
- Key people. Get retention or employment agreements signed with the project managers and estimators before closing.
- Lease. If the seller owns the yard or warehouse, sign a new lease at closing with a term that runs alongside the 10-year acquisition loan.
- Insurance. Bind your general liability and workers' comp policies so they take effect at closing.
Write the standby seller note on SBA Form 155 terms in the LOI. A note on full standby stays on standby for the whole life of the 7(a) loan, so the seller needs to agree to that before diligence starts.
Where are roofing businesses listed for sale?
Roofing businesses are listed on online marketplaces and by business brokers. A roofing company for sale on a public listing is in front of every buyer at once, including other SBA buyers, search funds, and local roofers who know the market. A listing is also a selection filter. Owners who want confidentiality, because a public sign can unsettle crews and commercial customers, often stay off the marketplaces entirely.
Off-market deals come from approaching owners directly. You need a clear acquisition profile for that: the service area, the size, the work mix you want, and proof you can close. The NDA, the blind profile, and the qualification steps happen before you see a name. Off-market owners have not set a price in public, so you anchor the price on SDE and the multiples above, not on an asking number. Write down a one-page buy box with the SDE range, commercial maintenance share, and license states before you contact your first owner.
Where does Munera fit when you buy a roofing company?
Munera runs Acquisition Launch for buyers. We find off-market deals that match your buy box and introduce you to SBA lenders who finance acquisitions. Our range is $1M to $30M in enterprise value, which covers a $450,000 SDE roofer financed by an individual buyer as well as larger regional targets.
- Sourcing. We approach owners directly. We hold 1,000+ owner conversations a month, cover all 50 states, and have a network of 4,000+ buyers and $200M+ in closed transactions.
- Confidential process. Sellers we represent never list publicly. You see a blind profile, sign an NDA, and qualify on capital and fit before the company is named.
- Fee. When a business matches an active buyer client, the buyer pays Munera's fee and the seller pays nothing.
- Lenders. We introduce you to SBA lenders early, so the equity, coverage, and valuation questions above get answered before the LOI.
- Timeline. Munera's stated window from LOI to close is 60 to 90 days, depending on financing and diligence.
To start, run your capital through the acquisition calculator and bring the result to Mike Ehde. He will build your roofing buy box with you.
Frequently asked questions
Is owning a roofing company profitable?+
It can be, but how good the profit is depends on the work mix. A roofer earning from commercial maintenance agreements has income that repeats each year. A storm-dependent roofer can post one large year followed by a thin one. Lenders and appraisers price on the repeatable part, so judge profitability on a three-year average, not the best year.
How much does a roofing business owner make?+
The owner's take is the company's SDE before acquisition debt. After you buy, it is SDE minus your loan payments and the cost of replacing trucks and equipment. If the seller also did all the estimating, budget for an estimator's salary. That cost comes out of what you keep.
How much does it cost to buy a roofing company?+
The cash you need is separate from the price. With a seller note on full standby, your cash requirement is at least 5% of total project cost, and total project cost includes closing costs, working capital, and the SBA guarantee fee as well as the price. Advisory and education fees you pay do not count toward that injection.
Do roofing warranties transfer when a company sells?+
Labor warranties stay with the legal entity, so in a stock purchase you inherit all of them. In an asset purchase, only the warranties the agreement assigns become yours. Customers may still call you about any of them, though, so negotiate a seller indemnity and a holdback. Manufacturer system warranties depend on the manufacturer's own rules on contractor certification, so get each manufacturer's answer in writing before closing.
Can I buy a roofing company with an SBA loan?+
Yes. Roofing is SBA eligible, and a standard 7(a) loan goes up to $5,000,000. Anyone owning 20% or more signs a personal guarantee. At a price above $350,000, the lender orders an independent valuation and caps total acquisition debt at that value.
Do I need a roofing license to buy a roofing company?+
You do not need a license to own the company in every state, but someone has to qualify the license wherever one is required. In Florida and California the license belongs to a qualifying individual and does not pass to you in an asset sale. Line up a licensed qualifier, either yourself, a hired manager, or the seller under a transition agreement, before closing day.
What happens if the SBA valuation comes in below the purchase price?+
The SBA loan plus any seller debt not on full standby cannot exceed the appraised value. You can renegotiate the price, add cash, or ask the seller to put more of their note on full standby. A price clause in the LOI that allows adjustment to the lender's valuation keeps that conversation contractual instead of adversarial.
Sources and methodology
Ranges on this page are drawn from the sources below. They are estimates for educational purposes, not an appraisal. Every figure is tied to a dated, named source. Drafted with AI assistance from those sources, fact-checked against them before publication, and published under Mike Ehde's byline. See our editorial policy.
- Peak Business Valuation: Valuation multiples for a roofing company
- Ad Astra Equity: Sell a roofing company
- PrivSource: Roofing acquisitions 2023-2026
- contractorlicenserequirements.com: Roofing license requirements by state
- IBISWorld: Roofing Contractors in the US market size